Super cute, I admit, and if you know a bit about coffee you realize it does tie in - coffee beans are actually cherry pits.
I do appreciate when a business is frank, and tells me what they are selling however. I wanted the word café in my business name. I wanted to convey the clean, crisp interior I picture, and the feeling you get when you just take a moment to relax and enjoy a good coffee, or aromatic tea and watch the world go by.
I couldn't think of just the right word to convey all of this in one neat package. So I turned to the mother of our langauge, latin.
Said of something that has been built from scratch.
In general usage, de novo is a Latin expression meaning 'afresh', 'anew'.
novo : to make anew, refresh, revive, change, alter, invent.
All of this summed up to me what I plan for the cafe to represent, to enliven, refresh and renew.
I'm not only re-inventing myself and what I do, but I'm offering in the cafe a moment for others to refresh, renew and enliven themselves. I think it's simple enough that you don't have to 'get' it to appreciate the name itself, but it fleshes out the concept I have.
And I won't lie - I said it outloud a few hundred time, and like how it rolls of the tongue. If you like saying it, you're more likely to pay a visit!
So tomorrow I head to the lawyers to sign the initial paperwork to start getting the company incorporated. Hopefully it won't take too long, and then I can finally start applying for all the licences I need from the City of Toronto, the Province of Ontario, and our lovely Country of Canada.
I think I summed it all up in the Twitter post of the same topic - let's get this freakin' party started!!